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Good People is more than a hospitality company — it’s a growing community of collaborators, creators, and caretakers.

These FAQs offer a glimpse into how we bring people together to restore iconic places, cultivate regenerative culture, and co-create a more beautiful, connected world.

Frequently Asked Questions

  • Good People is a hospitality and experiential company that transforms underutilized iconic properties—such as villas, estates, and castles—into regenerative destinations. We curate spaces where global leaders, changemakers, and communities gather to rest, collaborate, and support planet-positive initiatives.

  • Generative hospitality goes beyond sustainability. It means our properties are designed and operated to actively improve the surrounding ecosystems, economies, and cultures. Each site integrates bioregional restoration, local agriculture, education, and community stewardship.

  • Sustainable practices aim to minimize harm and maintain existing systems, ensuring we do not deplete resources for future generations.

    Regenerative approaches go further — they actively restore, revitalize, and heal ecological and social systems, leaving places better than we found them.

    Generative systems are deeply creative and life-enhancing by design; they foster ongoing emergence of life, collaboration, and abundance that ripple outward across communities and ecosystems.

  • Yes! Most of our properties are available for private stays, group retreats, or curated experiences. Some are open to the public seasonally, while others operate by invitation or membership. Stay tuned to our website or join our mailing list for updates on availability.

  • We host immersive, high-impact gatherings that blend luxury hospitality with deep dialogue, creativity, and collaboration. These include generative design retreats, investor salons, wellness residencies, artistic collaborations, and strategic convenings for social and environmental innovation.

  • Our growing network of properties includes locations across Europe, the Americas, and beyond—starting with villas in Tuscany, homesteads in France, and grand mountain lodges in Colorado. Each is selected for its cultural, ecological, and historical significance.

  • We collaborate with everyone - landowners, designers, chefs, facilitators, educators, organizations aligned with our generative values, local and regional governments, and more. This is our project and these are our communities. If you're interested in partnering, reach out to us through our contact form or email us directly.

  • Yes, we offer select opportunities for aligned individuals or groups to host their own gatherings. Each event is co-curated with our team to ensure alignment with the ethos of the space and community.

  • We work with local small businesses, startups, artisans, farmers, builders, and cultural leaders in each region where we operate. From local job creation and international trade support, to land restoration and storytelling, our goal is to ensure each property becomes a living node in its bioregion.

  • Good People is one of several companies in the Keystone Species Co. portfolio—an umbrella organization and management firm committed to building generative, nature-connected communities and new socioeconomic models that nurture people and planet.

  • Whether you're a guest, investor, government entity, landholder, or collaborator, we’d love to hear from you. Visit our contact page to share your interest or sign up for our newsletter to stay in the loop on experiences, openings, and opportunities.

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